25 Spring/Summer Campaign
JinShil Leeによる
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25 Spring/Summer: "Youth"
“In the midst of imperfection, we find ways to align with one another and discover ourselves. The Youth collection captures that very journey.”
With this collection, we wanted to share the message that imperfection can be beautiful, and that who we are right now is already enough. Like garments made by connecting one piece to another, our lives — still in progress — are a process of finding balance within the imperfect.
A petite ribbon-adorned bag, a lace-detailed cropped hoodie, a clean yet growth-filled dotted tee —
each piece may be a little uneven, but that’s exactly what makes them resemble us, in the most charming way.
Just like these distinct design elements coming together into a single, heartfelt mood,
we hope this collection encourages you to embrace your present self — imperfect, yet beautifully and unapologetically you.
